Who should be responsible for the website inside a company?

One named person who can edit content directly. They don't need specialist skills beyond knowing the company's own system.

Doesn't the agency handle maintenance?

Technically, usually yes. Content accuracy, almost never. Only the business itself knows what's current.

How much time does website upkeep cost per month?

For a small company website, about twenty minutes, if it happens regularly. Done irregularly, it turns into half a day a year — which then gets postponed.

What if responsibility keeps moving between people?

Keep a short handover note: which pages exist, where dates and prices are maintained, who has access, and where that access is stored.

How do I know the monthly check is actually working?

You stop being surprised when a customer mentions something wrong on the site. If that still happens regularly, the list or the rhythm needs adjusting.

What if nobody in the company has the time for even twenty minutes a month?

That's usually a sign the check needs to be smaller, not skipped — three or four items instead of eight, or an outside reminder that flags only what actually changed.

Does a bigger company need a different approach than a small one?

The principle stays the same — one named owner, one fixed slot — but a bigger site may need one owner per section rather than one person for everything.

Who actually looks after the website?

Website upkeep needs one named person, a fixed slot in the calendar, and a short list of what gets checked. Without a name, nobody feels responsible; without a slot, the round gets postponed; without a list, it takes too long. Agencies usually cover technical work, not content accuracy.

August 5, 2026

Let DustOff handle the reminding

Enter your address — DustOff will get in touch whenever something on your website no longer holds true.

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So geht es

1Name a person. One person, not a team — shared responsibility isn't responsibility.
2Set a slot. A recurring calendar entry, twenty minutes, once a month.
3Fix the list. Five to eight points that get checked every single time.
4Add an outside reminder. So the round doesn't depend on self-discipline alone.

Shared responsibility isn't responsibility

"Marketing handles that" means in practice: nobody handles it. The moment more than one person is responsible, nobody notices when it slips.

The most effective step costs nothing: write a name next to it. Everything else is detail.

What the agency covers — and what it doesn't

Maintenance contracts usually cover technical work: updates, backups, uptime, sometimes security. Content accuracy is almost never in there.

That's not neglect, it's logic: nobody outside the company can know your summer promotion has ended, or that a particular contact no longer works there. Only you have that information.

Agency: technical updates, uptime, security
Internal: prices, dates, people, offers, hours
From outside, automatically: the flag showing where something no longer fits

Twenty minutes a month

The realistic workload for keeping a small website current is about twenty minutes a month — provided it happens regularly. Tidy up once a year instead, and it takes half a day, which is why it keeps getting pushed back.

Set the slot so it doesn't land in end-of-month chaos. Early in the month, right after an existing routine, tends to work best.

What belongs on the list

Keep it short. Five to eight points that actually go stale:

Promotions and offers: still valid?
Events: is anything showing as upcoming that already happened?
Opening hours and holiday notices
Prices: do the figures still match?
Team and named contacts
The year in the footer

A short list beats a long one

A checklist with twenty points gets abandoned after two rounds. One with six or seven gets used for years, because it fits inside the twenty minutes you actually have.

If new items keep coming up, resist the urge to add them permanently. Handle them once, then ask whether they belong on the recurring list or were a one-time fix.

Access belongs to the business, not the vendor

Before settling who maintains the content, settle who owns the access: the domain, the editor login, backups, and the hosting contract. If those things sit only with a vendor, every maintenance plan depends on that vendor's availability.

A short note listing the provider, the contract holder and the contact person — stored securely, not passed around as passwords — is what makes upkeep organisable at all.

What you can hand off — and what you can't

You can hand off the remembering and the finding: someone or something checks regularly and reports where things have gone stale. You can't hand off the decision about what should be true — only the business knows the new price list.

That's exactly the line DustOff works on: it takes over the looking and the reminding; the correction stays with you and usually takes about two minutes.

Häufige Fragen

Who should be responsible for the website inside a company?: One named person who can edit content directly. They don't need specialist skills beyond knowing the company's own system.
Doesn't the agency handle maintenance?: Technically, usually yes. Content accuracy, almost never. Only the business itself knows what's current.
How much time does website upkeep cost per month?: For a small company website, about twenty minutes, if it happens regularly. Done irregularly, it turns into half a day a year — which then gets postponed.
What if responsibility keeps moving between people?: Keep a short handover note: which pages exist, where dates and prices are maintained, who has access, and where that access is stored.
How do I know the monthly check is actually working?: You stop being surprised when a customer mentions something wrong on the site. If that still happens regularly, the list or the rhythm needs adjusting.
What if nobody in the company has the time for even twenty minutes a month?: That's usually a sign the check needs to be smaller, not skipped — three or four items instead of eight, or an outside reminder that flags only what actually changed.
Does a bigger company need a different approach than a small one?: The principle stays the same — one named owner, one fixed slot — but a bigger site may need one owner per section rather than one person for everything.