Changing prices without missing a spot
Prices usually appear in several places: the pricing page, service descriptions, the homepage, FAQ, downloads and old blog posts. A change should touch every spot in one pass, or they'll contradict each other. An old price isn't just awkward — it can be read as a binding offer.
Is the old price still showing somewhere?
Enter your address — DustOff looks across your website for figures that no longer match.
No account, no credit card. Takes a minute.
So geht es
- 1Collect every location. Search the site for the old figure, including FAQ, blog and downloads.
- 2Change it in one pass. Touch every spot together, not spread across several days.
- 3Don't forget PDFs and attachments. Downloadable price lists are the most common leftover.
- 4Check again after two weeks. A second look catches the spot that slipped through the first time.
Why an old price is more than a cosmetic issue
Someone who reads the old price and then hears the new one experiences it as a price increase in the conversation — even if it happened months ago. The conversation starts with you justifying yourself.
There's also this: a specific figure on a website can be read as an offer. That's not a reason to panic, but it is a good reason to keep it current.
Where prices hide
You're hunting for the old figure, not the pricing page:
- Pricing page and plan overview
- Service pages with "from" prices in running text
- Homepage banners and promotional callouts
- FAQ answers with specific amounts
- PDF price lists and downloads
- Old blog posts and press releases
The trick with full-text search
Don't search for "price" — search for the old number itself: "89", "1,200", "from 49". Most systems have full-text search in the content area; a search-engine query for the number alongside your domain fills in the rest.
What you find this way is almost always more than you expected. That's exactly the point.
The order that avoids contradictions
Change the detailed pricing overview first, then every page that references it, and downloads last. Do it the other way round and you'll have two truths online for a few hours — and that's exactly when someone asks about the old price.
If you're announcing an increase, put the date in the text: "New prices apply from March 1." And put the date the notice comes down into your calendar too — otherwise the announcement is still sitting there in July.
If you don't want to keep changing prices constantly
Two approaches work well: a single pricing page that everything links to, instead of numbers scattered through running text. Or price ranges instead of exact amounts, wherever that's still credible.
Both reduce the number of spots that can age. Fewer numbers means less dust — and old PDF price lists should be replaced under the same file name rather than left alongside a new one, so every old link points to the current version.
How DustOff catches the leftover price
DustOff reads the pages where prices appear and flags figures next to language that suggests an old campaign or a superseded rate — the kind of thing a full-text search only finds if you already suspect it's there.
It won't know your new pricing on its own; the correction stays with you, but the finding usually takes two minutes to act on.
- Reads pricing, service and FAQ pages in the same pass
- Flags amounts tied to expired offers or past dates
- Leaves the decision and the fix with you
Häufige Fragen
- Where do prices appear on a website overall?
- Pricing page, service pages, homepage, FAQ, downloads and old posts. The fastest way to find every spot is searching for the old figure.
- Is an outdated price on a website a legal problem?
- A specific price statement can be read as an offer. In practice, the bigger cost is the conversation that starts with a justification.
- Should I leave prices off the website entirely?
- Rarely a good idea. Pricing builds trust and filters enquiries. A few well-maintained figures beat no information at all.
- What should I do with an old PDF price list?
- Replace it under the same file name instead of adding a new file. Then every old link, bookmark or search result points to the current version automatically.
- How do I announce a price increase without leaving a stale notice?
- Write the effective date into the announcement, and put the date to remove the notice into your calendar the moment you publish it.
- Should I use price ranges instead of exact figures?
- It's a reasonable middle ground when your actual price varies by project. A range with a stated date, such as "from 890, as of March 2026", ages more gracefully than one fixed number.
- How do I make sure a shared price doesn't get missed in a quote template?
- Add the pricing page as a linked reference inside the template rather than typing a number directly, so updating one page updates every quote that follows.