How do I make promotions end by themselves?

Use expiry dates in your editor or validity periods in your shop system, plus a calendar entry for the day after.

Should I delete seasonal pages or keep them?

Keep the address if the campaign returns each year, and simply unpublish or rewrite the content in between. That preserves any traffic the page earns.

How quickly is a leftover banner noticed?

In our experience within days of the season ending, because that is exactly when visitors compare the site against the calendar.

Season check: spot Christmas in February

The season check compares seasonal content against today's date and reports whatever has fallen out of its season: Christmas offers in spring, summer promotions in autumn, holiday notes after the holiday. Visitors notice these instantly; owners almost never do.

August 5, 2026

Find seasonal leftovers

Enter your address and see whether last season is still on the page.

No account, no credit card. Takes a minute.

So geht es

1Enter the address. Provide your website address.
2Review seasonal passages. Anything that no longer matches the season appears with an excerpt.
3Set an end date. Next time, give the promotion an end date so it retires by itself.

Why seasonal text ages so visibly

Seasonal content has a hard expiry date built into the words themselves. A holiday banner in February does not read as slightly old, it reads as abandoned — and visitors generalise from it to everything else on the page.

The damage is out of proportion to the effort of fixing it, which is what makes this the single most rewarding thing to check regularly.

Holiday and end-of-year banners
Summer or winter opening hours
Seasonal menus, offers and packages
Closure notices for a period that has passed

Plan the takedown when you plan the launch

The habit that solves this permanently costs nothing: when you publish a seasonal page, write the removal date in the same calendar entry that reminded you to publish it.

For everything that slips through anyway, a regular check is the safety net — it notices the February banner before your customers do.

Why seasonal content stays up

Publishing is satisfying, removing is not. Publishing has an occasion; removing is just a task nobody notices while it stays undone.

Häufige Fragen

How do I make promotions end by themselves?: Use expiry dates in your editor or validity periods in your shop system, plus a calendar entry for the day after.
Should I delete seasonal pages or keep them?: Keep the address if the campaign returns each year, and simply unpublish or rewrite the content in between. That preserves any traffic the page earns.
How quickly is a leftover banner noticed?: In our experience within days of the season ending, because that is exactly when visitors compare the site against the calendar.