Website upkeep by industry
Every industry gathers its own dust. Here is where yours settles.
In short
Which content goes stale first depends on the industry: practices show old opening hours, restaurants old menus, trades expired offers, law firms outdated legal states, hotels old seasonal rates, clubs past events.
Client-facing businesses
Places where visitors check hours, prices, or a menu before showing up.
- Website upkeep for dental practices: what goes stale firstThe passages that go out of date first on a dental practice website — with examples, a short checklist, and a free check of your address.
- Website upkeep for restaurants: what goes stale firstWhich parts of a restaurant website fall out of date first — menu prices, holiday hours, past events — with a free check of your address.
- Website upkeep for hotels: what goes stale firstWhat falls out of date first on a hotel website — seasonal rates, expired packages, last year's local events — with a free check of your address.
Services and organisations
Where the details that go stale are quotes, staff, and dates rather than menus.
- Website upkeep for trades businesses: what goes stale firstWhat falls out of date first on a trades or contracting website — expired offers, old projects, stale job ads — with a free check of your address.
- Website upkeep for law firms: what goes stale firstWhat falls out of date first on a law firm website — articles written under an old rule, past deadlines, former colleagues — checked for free.
- Website upkeep for clubs and associations: what goes stale firstWhat falls out of date first on a club or association website — past events, old committee lists, last season's schedule — free to check.
Every industry has its own dust
A restaurant's website goes stale differently than a law firm's. One shows a menu and holiday hours, the other shows staff and case areas. The underlying problem is the same — something used to be true and no longer is — but the spots to check are different.
That's why it helps to look at your own industry specifically instead of a generic checklist.
What tends to repeat across industries
Opening hours around holidays, staff pages after someone leaves, seasonal offers that were never taken down, and the year in the footer. Almost every business deals with some combination of these.
- The busier the front desk, the less time is left for the website.
- Small, family-run sites often go the longest between updates.
Common questions by industry
- Which industries need the most frequent checks?
- Anywhere hours, prices, or availability change often — restaurants, practices, and hotels, in particular.
- Is a club or association website different?
- Yes. The dust there is usually events, board members, and membership fees rather than prices or menus.
- What about a law firm or consultancy?
- Mostly staff pages, practice areas, and published articles that reference outdated law or figures.
- Do trades businesses need this as much as retail?
- Often more so — many run the website alongside the actual work, with little time left to revisit it.
- Where do I start for my own industry?
- Pick the page for your industry below; each one lists the specific spots worth checking first.
Keep reading
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