How long after the relaunch should I review the content?

Two to four weeks afterward. Earlier, everyone is still busy with technical work; later, it drops out of sight.

Do I really need to read every subpage?

On the first pass, yes — at least everything carried over from the old site. You can skip freshly written pages, since their content is already current.

What should I do with old pages nobody needs anymore?

Either update them or take them offline with a clean redirect. Leaving them reachable and ignored is the worst option.

Should I compare the new site against the old one page by page?

Only if the old version is still available somewhere, such as an archive. Otherwise, treat every page as new and ask whether each fact on it is still true.

What's the single most common leftover after a relaunch?

The footer year and the team page. Both get copied automatically and rarely get a second look once the new design ships.

Should the agency catch these leftovers automatically?

Only if content accuracy is explicitly part of the contract, which it rarely is. Most relaunch contracts cover the build, not whether the wording still matches reality afterward.

What if I find outdated content weeks after everyone has moved on?

Fix it anyway. A quiet correction costs nothing and removes the risk that a visitor reads it before you do.

After the relaunch: what is left over from the old website

After a website relaunch, the text is usually what survives: copied descriptions, an old year in the footer, unlinked pages, stale prices and team details. The new design distracts from it. Best practice is reading every carried-over page again, two to four weeks after launch, with today's eyes.

August 5, 2026

Sweep the new site once it's live

Enter your address — DustOff reads the new pages and reports whatever content is out of date.

No account, no credit card. Takes a minute.

So geht es

1List carried-over pages. Note everything taken from the old site and not rewritten from scratch.
2Check numbers and dates. Hold prices, years, dates and deadlines against today's reality, one by one.
3Look for orphan pages. Pages nobody links to anymore but that are still reachable.
4Look again two weeks later. After the first weeks of normal operation, sweep once more — that's when what got missed shows up.

Why a relaunch leaves dust behind in the first place

A relaunch gets judged by its look. Everyone studies the layout, the colours, the navigation — and nobody reads the third subpage word for word again.

That's exactly where the old content rides along. It even looks fresher in the new design, which makes it harder to notice. The website is new; the text is from last year.

The six spots where something is almost always left behind

From experience, in this order:

Footer: copyright year, legal text, old certification logos
About and team: people who no longer work there
Services: descriptions of things you no longer offer
Prices: figures from before the relaunch pricing
News and blog: the last post from three years ago
Orphan pages nobody links to, that search engines still know about

The window right after the move

Right after launch, nobody has attention left for text fixes — that time goes to redirects, forms and technical checks. That's the right order of priorities.

Two to four weeks later is the best moment. Operations have settled, attention is free again, and the list is still short enough to clear in one morning.

Working without the old site as a reference

Usually the old version is already switched off, so there's nothing to compare against. Use a simple test instead: read every page as if you were seeing it for the first time. Every number, every date, every name gets the question "is this still true today?"

Anything you can't confidently answer goes on the list. Certainty comes from asking, not from reading past it.

Redirects are not a detail

Every old address nobody redirects breaks every link pointing to it from outside: directories, other people's posts, emails, bookmarks. This is the one relaunch item that is almost impossible to fix retroactively once it's forgotten.

Before switching over, build an old-to-new list, line by line, and spot-check ten of them in a browser once the new site is live.

How DustOff helps after a relaunch

A relaunch is exactly the moment a fresh set of eyes helps most, because the person who built the new pages is too close to the old text to notice what didn't change.

DustOff reads your published pages on your rhythm and reports the passages that no longer match today's date — an old year, a description of a service you dropped, a price from the old pricing page. You get the excerpt and the reason, not a pile of unrelated technical warnings.

Runs on the new site once it's live, not on the staging version
Flags leftover years, prices and offers in one email
Keeps checking on a schedule, so the second sweep happens on its own

Häufige Fragen

How long after the relaunch should I review the content?: Two to four weeks afterward. Earlier, everyone is still busy with technical work; later, it drops out of sight.
Do I really need to read every subpage?: On the first pass, yes — at least everything carried over from the old site. You can skip freshly written pages, since their content is already current.
What should I do with old pages nobody needs anymore?: Either update them or take them offline with a clean redirect. Leaving them reachable and ignored is the worst option.
Should I compare the new site against the old one page by page?: Only if the old version is still available somewhere, such as an archive. Otherwise, treat every page as new and ask whether each fact on it is still true.
What's the single most common leftover after a relaunch?: The footer year and the team page. Both get copied automatically and rarely get a second look once the new design ships.
Should the agency catch these leftovers automatically?: Only if content accuracy is explicitly part of the contract, which it rarely is. Most relaunch contracts cover the build, not whether the wording still matches reality afterward.
What if I find outdated content weeks after everyone has moved on?: Fix it anyway. A quiet correction costs nothing and removes the risk that a visitor reads it before you do.