Content Audit
A content audit is a systematic review of every page on a website. It checks whether each page is still correct, still needed, and still findable. The result sorts pages into keep, rewrite, merge, or remove. Most teams run a full pass once a year, with shorter checks for pages that age fast.
The part of the audit that repeats
DustOff keeps checking whether your content is still accurate, and only writes when something needs attention.
No account, no credit card. Takes a minute.
What gets checked
An audit looks at three layers, and none of them can stand in for another:
- Accuracy: are prices, dates, names, and years still right?
- Usefulness: does the page still answer a real question?
- Findability: can someone reach the page through the menu, a link, or search?
What it is not
A content audit is not a technical review. Load time, broken links, and security belong to a separate check. They say nothing about whether the words on a page are still true.
A worked example
A business with forty pages works through the list: twenty-eight pages hold up fine, seven carry old prices or dates, three repeat the same topic, and two have vanished from the menu but are still being visited. The audit turns into twelve concrete tasks, instead of a vague feeling that the site "needs work sometime".
Where audits usually go wrong
Three habits sink most audits before they finish:
- Too many criteria per page, so the pass never gets completed.
- Fixing pages while reviewing them, which breaks the momentum of just collecting notes.
- No date set for doing the work, so the list stays a list.
Häufige Fragen
- How long does a content audit take?
- For up to fifty pages, roughly half an hour to an hour for a quick pass. For several hundred pages, plan on a few days.
- What belongs in a content audit?
- For each page: a check for accuracy, usefulness, and findability, plus a decision — keep, rewrite, merge, or remove.
- How is this different from an SEO review?
- An audit asks whether the content is still true and still needed. An SEO review asks whether the page is technically and structurally easy to find.