Who should be in charge of the website?
The best owner is one named person with a fixed reminder, not a team without one. In small businesses that's usually the owner or the office; in larger ones, marketing. What matters isn't the title, but that someone has a recurring reason to check.
Instead of guessing: let it check once
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Why shared responsibility fails
When everyone is allowed to, nobody does it. The website is rarely urgent, so it's always the task that gets pushed back for something with a real deadline. One named person with a reminder beats any statement of intent, and it beats a policy document nobody rereads.
Write the answer down somewhere
Responsibility that lives in someone's head disappears the moment that person is on holiday or leaves. One line in a shared document — who checks the content, how often, and who to tell when something is wrong — is enough to survive a handover.
Pair it with a recurring reminder so the responsibility has a trigger attached. Named ownership without a date on the calendar tends to quietly become nobody's job again.
The smallest setup that works
Three things are enough, and adding more rarely helps:
- One person who is responsible
- A fixed slot once a month
- A list of what tends to go stale first
Häufige Fragen
- Can an agency take this on?
- Technically, yes. Content still needs someone in-house who knows what has just changed.
- How much time does it take?
- For a small website, ten to thirty minutes a month.
- What if the responsible person leaves?
- Hand over the list and the monthly slot with the role, not just the login details.