How does a content audit work?
A content audit lists every page on a website, judges each for accuracy, usefulness and performance, and decides for each one: keep, update, merge or remove. For small websites it takes half a day; what matters is that it ends in decisions, not just a list.
Instead of guessing: let it check once
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The four steps
Nothing more is needed, and skipping a step usually means the audit stalls halfway through:
- Build a list of every page — the site's page list is enough as a base
- Check each page: Is the content still true? Is it still being read?
- Record a decision: keep, update, merge, or remove
- Set a date for the next pass
Afterward: the ongoing look
An audit is a snapshot. For the work to hold, it needs a regular look at the date-related spots — which is exactly what DustOff does by email, so the next audit starts from a cleaner baseline.
Häufige Fragen
- How often should an audit happen?
- Once a year for small websites, twice a year for ones with many posts.
- Do I need a tool for this?
- A spreadsheet is enough. Tools help with recording; the decisions stay human.
- Should an audit come before or after a redesign?
- Before. Fixing the content first often makes the redesign smaller and cheaper.