Evergreen Content
Evergreen content is a page that stays useful for years because it answers a question people keep asking. The topic is timeless, but the words are not: years, prices, tool names, and screenshots still age and can turn a timeless page into a visibly outdated one.
Timeless only stays timeless with upkeep
DustOff flags the details that make your evergreen pages look older than they are.
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What still ages an evergreen page
The classic case: a guide whose advice is correct but names details from last year.
- Years in the title, like "2024 Guide".
- Prices and rate cards.
- Names of tools that no longer exist.
- Screenshots of an interface that has since changed.
Evergreen does not mean maintenance-free
A timeless page stays timeless only if it contains nothing that ages. The moment a price, a year, or a name appears in it, that page becomes seasonal too, even if the topic itself is not.
The practical rule: keep anything time-bound in one clearly marked spot rather than scattered through the text. Then the yearly cleanup is a single edit instead of a search.
Update, don't rebuild
Rewriting an existing evergreen page is almost always better than publishing a fresh version. The old address already carries links and trust that a new one would have to earn from zero.
Häufige Fragen
- How often should evergreen content be updated?
- At least once a year for names, prices, and examples; more often if prices change frequently.
- Does evergreen content ever need a rewrite?
- Usually just an update of the details, not a rewrite — the core explanation rarely stops being true.
- Is a timeless topic enough on its own?
- No. The topic can be timeless while specific details inside the page still quietly go out of date.